We are a family owned business that has been open since 1993. Our surf shop is in an old historical building in downtown Santa Cruz, and is packed wall to wall with surf and skate products. We carry every Nor Cal and Santa Cruz product, more than any other shop in the world. This is because of our location here in Santa Cruz, Northern California and our commitment to keep it local. For a single shop, we carry more Volcom products than anyone in the west coast. In fact, Volcom just came out with an exclusive shirt with us called “Keep Santa Cruz Stoned” playing on the “Keep Santa Cruz Weird” slogan and the “Volcom Stone” logo. Hurley and Pacwave put on a local surf competition called the “Spring Fling” every year. Big thanks to Hurley for showing such love and support to our local surf shop.

We like to have fun here in Santa Cruz. Every day is a great day when you get to breath in the pacific ocean air and work with our favorite products from Nor Cal, Santa Cruz, Volcom, Brixton, RVCA, Independent, Hurley and more – all the stuff we love to wear, ride, and represent! We treat our customers like our friends and family, and our number one goal is for you to be stoked every time you shop with us or come by the store. We are committed to keeping it local, not being corporate, and taking care of our customers. So if you want to buy from the source, from the people who love these products, then come on in to Pacific Wave Surf Shop and PACWAVE.COM

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